Titleist AIM 2026 golf balls in Britain: four designs from £24.95 to £42.95

Four UK golf shops list eight offers for Titleist's 2026 AIM-marked balls, ranging from £24.95 for TruFeel AIM 360 to £42.95 for AVX AIM 360 per dozen. The gap reflects very different golf-ball designs, not simply a premium for coloured alignment lines. We revisited the direct retailer pages on 30 October 2026 around 09:00 London time. Some source copies were indexed earlier, so this is a documented page-price comparison, not a live cart, stock or delivery guarantee.

UK price comparison

Prices shown are for the seller-listed packs. RRP/MRRP means recommended retail price, not evidence that the item previously sold for that sum. Bulk-buy rates, selected colours, shipping, account-only promotions and checkout totals may differ.

Choosing between the four 2026 models

TruFeel AIM 360 — the soft-feel entry point

TruFeel combines a TruTouch core, a soft 3.0 TruFlex cover and a 376-tetrahedral-dimple flight pattern. Titleist positions it for players who value an ultra-soft strike and a relatively low flight. The 360-degree arrow marking helps visually line up a ball on the green. GolfOnline and The Golf Shop Online each display £24.95 for the 2026 AIM dozen. With no page-price difference, compare fulfilment costs, exact colour and stock before deciding.

Velocity AIM Performance — a different flight priority

Velocity 2026 has a reworked core and cover, plus 350 octahedral dimples. Its arrow-type AIM Performance print is distinct from TruFeel's circumferential marking. At £26.95 it is only £2 above TruFeel, but it is not an upgrade to that product: Titleist describes a firmer impact sensation and less greenside spin than TruFeel. These are manufacturer descriptions, not our own ball-launch or scoring tests.

Tour Soft AIM Performance — a middle ground

The 2026 Tour Soft incorporates a revised core, elastomer cover blend and 386 quadrilateral dipyramid dimples. The blue AIM lines are designed to assist setup during putting. The Golf Shop Online and Snainton each show £32.95; American Golf lists £32.99. Four pence is a negligible difference if postage or the exact option is not equal. The Snainton page carries seller code T4015S-AIMB; American Golf's is 463106. The core and cover changes are design details, not a promise of more distance or stopping power for everyone.

AVX AIM 360 — a different cover and premium tier

AVX 2026 is a three-piece ball with a urethane cover and its own 360-degree alignment marking. Both The Golf Shop Online and GolfOnline list £42.95 for 12 balls. The higher price reflects a more elaborate construction and a different short-game profile, not guaranteed lower scores. Compare the ball's launch, feel and greenside requirements with your own game rather than assuming that premium means universally better.

Checks that matter more than a crossed-out price

Compare the same 2026 generation, the same AIM print and exactly 12 balls. Do not mix ordinary balls with AIM options, 24-packs, lake balls or older releases. RRP and a struck-through number are not a verified price history. Three-dozen promotions have volume conditions and should never be advertised as a single-dozen price. Exact options and remaining inventory may need selection before checkout; delivery costs depend on the postcode.

These eight examples cover four shops, not the entire UK market. For value and feel, start by comparing TruFeel; for a distance-oriented profile, Velocity; for a balance of feel and approach play, Tour Soft; for a three-piece urethane design, AVX. None is a universal fit, and no personal performance testing is claimed.

Manufacturer specifications and editorial images: Titleist Media Center; images supplied for editorial use. Retail prices: linked direct UK seller pages. Checked 30 October 2026 at approximately 09:00 GMT, London.