Good Good apologizes for controversial Callaway driver ad

Good Good, a YouTube golf content brand, apologized on Saturday, August 22, 2026, for a controversial Callaway Golf video advertisement that drew heavy criticism on social media. The video has been removed from Good Good and Callaway’s platforms, although users continue to circulate it online.

The 15-second ad promoted a driver developed jointly by Good Good and Callaway Golf. In the video, Garrett Clark runs toward a woman after she reaches for the club and pushes her to the ground. The woman then screams, before Clark stands over her and says: “Do not touch my new driver.”

The clip was widely criticized on social media. Good Good subsequently removed it from its channels and acknowledged that the actions shown were not consistent with the brand’s values.

“We posted a video to our channels that ultimately depicted actions that are not aligned with our values as a brand,” Good Good said in its statement. “We have since taken that content down. And sincerely apologize. Good Good has always stood for making the game of golf more inclusive to all, and we will continue to ensure that is our mission moving forward.”

A few hours later, a Callaway spokesperson shared the company’s response with GOLF.com. “We are disappointed by the content that was posted, and are appreciative of Good Good for addressing this,” the spokesperson said. “We look forward to working together to ensure a more inclusive space in golf.”

The disputed video promoted a joint product: a driver developed by Good Good and Callaway. The partnership involved more than the single advertisement. On Saturday afternoon, August 22, both companies’ websites were still selling a pair of jointly developed drivers, along with golf balls. Promotions for the clubs and balls could also be seen on the brands’ social-media accounts despite the removal of the specific video.

The incident comes as Good Good continues to occupy a prominent position in the fast-growing YouTube golf space. The brand has more than 2 million YouTube subscribers, making it one of the most visible participants in golf’s digital-media ecosystem. Good Good’s content generally combines entertainment, competition and collaborations with equipment manufacturers.

The brand is also scheduled to become part of the PGA Tour calendar in November 2026. The tour will debut the Good Good Championship, a partnership event included in the FedExCup Fall season, at Omni Barton Creek in Texas. Good Good is therefore connected not only to advertising and online content, but also to an official PGA Tour event.

That broader profile helped draw additional attention to the removal and the statements that followed. Good Good described the actions shown in the ad as inconsistent with its values, while Callaway separately emphasized its disappointment with the content and the need to support a more inclusive environment in golf. The original video, however, continues to circulate online after disappearing from the companies’ official channels.

At the time of the statements, the joint drivers and golf balls remained featured on the Good Good and Callaway websites, and social-media promotion of the products continued. Neither company announced that its partnership had ended or that the Good Good Championship had been changed. For now, the public response consists of the removal of the 15-second advertisement, Good Good’s apology and Callaway’s commitment to continue working toward a more inclusive space in golf.