Ping's new super-game-improvement iron finish is sure to turn some heads

“Sleek” isn’t generally a word you’d use to describe a super-game-improvement iron, but after taking a look at Ping’s new G740 Midnight irons, it’s the first one that comes to mind.

That’s due to the eye-catching “midnight” finish — an attractive choice for the G740, as the darker, glare-reducing sheen gives the largest iron in Ping’s family a slimmer, smaller appearance.

The club’s wider sole, longer blade length and thicker topline help to lower CG and increase MOI to add forgiveness and maximize distance for the players who need it the most. The design helps the club get into and out of the turf more easily, resulting in faster ball speeds and higher launch.

If you’re wary of playing a thicker-soled club, don’t let the look deter you! The G740s offer an improved impact experience and are specially designed with a thin, flexible face and Ping’s “PurFlex” cavity badge to enhance both feel and sound. Silver and black paint fill on the back of the iron offers an appealing color contrast.

Ping’s G740 Midnight irons are available in 5-9, and PW, UW, GW and SW. As with every club ordered from Fairway Jockey, you can customize your set to your preferred specs, with the option to choose your shaft length, flex, grip and more at the time of purchase.

Check out the Ping G740 Midnight irons in detail below, and click on the link to order yours now!

PING G740 Midnight Custom Irons

PING’s new super-game-improvement iron, the G740, is available in an attractive Midnight finish. Darker, glare-reducing Midnight gives PING’s largest iron a slimmer, smaller appearance with more contrasting visual cues at address, plus silver and black paint fill for added appeal.

This new finish is a significant departure for Ping's super-game-improvement line, which typically prioritizes performance and forgiveness above all else. However, the "Midnight" finish demonstrates that Ping is also paying attention to the aesthetic preferences of golfers. The darker color can make the clubhead appear smaller at address, which can be psychologically beneficial for players who might otherwise be intimidated by larger club profiles. This visual enhancement, combined with the inherent forgiveness of the G740 design, aims to provide a confidence-inspiring package for a wide range of players.

The technical specifications of the G740 remain focused on delivering maximum distance and accuracy. The wider sole is engineered to improve turf interaction, reducing digging and promoting a smoother swing through the ball. This is crucial for players who may struggle with consistency in their ball striking. The increased MOI ensures that off-center hits remain straighter and travel further than they might with less forgiving clubs. The thin, flexible face is designed to maximize ball speed across the entire hitting surface, further contributing to distance gains.

Ping's commitment to feel and sound is evident in the "PurFlex" cavity badge. This component is not just for aesthetics; it's engineered to dampen vibrations and produce a more satisfying sound at impact, which is often a concern with game-improvement irons. The contrasting silver and black paint fill adds a premium touch, reinforcing the idea that these irons are as stylish as they are functional.

The availability of custom fitting options through retailers like Fairway Jockey is also a key aspect of the G740 Midnight launch. Golfers can specify their preferred shaft length, flex, grip type, and lie angle to ensure the clubs are perfectly tailored to their individual swing. This level of personalization is critical for maximizing the performance benefits of any new set of irons, especially for game-improvement models where precise fitting can make a significant difference.

In summary, the Ping G740 Midnight irons represent a compelling blend of performance, forgiveness, and style. The new "Midnight" finish is a bold move that is likely to capture the attention of golfers seeking a super-game-improvement iron that not only performs exceptionally well but also looks the part. Ping has successfully created a club that appeals to both the practical needs and the aesthetic desires of the modern golfer.