Three golf equipment videos every club junkie should watch right now

Fresh golf equipment video content has become one of the most interesting trends in the digital golf space. GOLF.com writer Jake Morrow selected three videos that should appeal especially to club enthusiasts: Cameron Young’s Titleist bag breakdown after the first playoff event of the season, Tommy Fleetwood testing TaylorMade’s new forged Hi-Toe 5 wedges, and a funny but technically revealing Cobra club-building session featuring Rickie Fowler and Gary Woodland.

Digital media is now a major part of golf. Bryson DeChambeau is leading the professional side of the space, while Grant Horvat, the Bryan Bros, Bob Does Sports and Good Good continue to grow audiences and bring more people into the game. YouTube golf is influencing the sport, and the PGA Tour’s growing acceptance of the content environment should make that influence even stronger. GOLF’s Josh Sens recently illustrated the broader movement with a feature on Fat Perez and his journey in golf, showing how online creators have become a real part of the industry.

Equipment content is now receiving particular attention. Morrow says GOLF’s own Fully Equipped channel remains a key source, while he also praises True Spec, 2nd Swing and Brian Knudson, whose Club Junkie audience follows tinkering and niche equipment exploration. True Spec excels at breaking products down in a fitting bay, 2nd Swing does a strong job presenting an in-store retail environment, and Knudson continues the legacy of detailed experimentation.

The golf audience has also been missing Ian Fraser and the TXG platform in recent years. Morrow refers to Fraser waiting for his “metaphorical ankle bracelet” to be removed by a former employer, while noting that Fraser’s team at TFG in Hong Kong has produced several strong videos. At the same time, equipment manufacturers are beginning to treat YouTube as part of their broader audience strategy rather than using it only to push products.

OEMs have unique access to their professional athletes. Unless a player operates a personal channel, the manufacturer can show how that player works with equipment and control the production. TaylorMade has arguably led this approach for years. Its staff has included Tiger Woods, Dustin Johnson, Jason Day, Sergio Garcia and Jon Rahm, while its current lineup includes Scottie Scheffler, Rory McIlroy, Tommy Fleetwood, Collin Morikawa, Nelly Korda, Charley Hull and Brooke Henderson. Callaway, in Morrow’s view, is a very close second.

TaylorMade’s signature format is its annual “super shoot,” which brings athletes together. Examples include Tommy Fleetwood fitting Rory McIlroy for a driver, Tommy’s Mini-Driver Camp, Nelly Korda showing her short game with Tiger Woods, and Scottie Scheffler playing Rory McIlroy in a three-hole one-on-one match. This season, Titleist and Cobra have also stepped up their content efforts. The first selection is Titleist’s Cameron Young WITB video.

1. Titleist’s Cameron Young WITB

Young begins by discussing his CPO, or Custom Product Offering, Pro V1x Double Dot golf ball. The model has helped him secure multiple victories this season. Young says it gives him a stronger sense of control throughout the bag. He also makes clear that he is not especially focused on equipment details: trajectory, launch window, ball flight and control matter more to him than technical labels or launch-monitor numbers.

“I hit down on it a lot and create a lot of spin, so having a ball that doesn’t climb quite as much has made a really big difference to me in distance control in particular,” Young says. He adds that the Double Dot may have a lower spin floor than the regular Pro V1x. Discussing his new prototype GTS 3-wood, he explains that his secondary tee option still needs enough spin to keep his preferred big draw in the air. This week in St. Louis, he switched from it to a GTS3 4-wood.

The new ball has already generated considerable interest. A Pro V1x platform with slightly more speed and a more penetrating flight could be useful for golfers with higher swing speeds. Young also discusses his Diamana Black Prototype driver shaft, which has no numbers on it, and provides an especially interesting look at his putter shaft.

The exact shaft model is unclear, and Morrow assumes it may be one of the Scotty Cameron graphite prototypes seen recently. The important detail is that a straight graphite shaft is installed in a slant-neck putter. That type of build is possible, despite the questions players often ask. One method is to use a shaft segment to connect the hosel spud to the shaft itself. Titleist executed the build cleanly, offering a rare look at the detailed work tour equipment teams perform every week.

2. Tommy Fleetwood tests TaylorMade’s forged Hi-Toe 5 wedges

Fleetwood has played a Hi-Toe wedge for several years and is one of the few PGA Tour players using this type of design. “I always like the visual of a Hi-Toe, but I’d never really used one before,” he says. “There are certain aspects of how I envision the club going through the turf, different shots I could play with it, the versatility of it, the forgiveness of it, and once you get used to something and see success with it, you just stick with it.”

The most valuable part of the video comes when Fleetwood tests the Hi-Toe 5 from the rough. Control is his priority. “You’re not hitting the golf ball,” he explains. “I’m not going to contact the golf ball in a shot like this. The club going through the rough as consistently as possible gives you a good feel of the pace of the shot you will get, and any added spin that you can get out of the rough is like gold dust.”

Fleetwood then works through different lies in the rough. He says judging speed is the key to performance. He keeps his setup consistent, trusts the wedge to move through the grass and adds speed as the lie becomes worse. Even balls hacked out of difficult lies landed softly on the green. For a world-class player it is an impressive display, but the practical lesson is clear: from poor rough, controlling club speed matters as much as managing contact.

3. Cobra’s chaotic club-building session with Rickie Fowler and Gary Woodland

Many people do not realize that Fowler is a club tinkerer. He often works on his own clubs in the tour truck, so making him “Gary’s Builder” creates a combination of genuine technical skill and comedy. Fowler knows what he is doing, while Woodland turns almost every stage of the build into an improvised performance.

Morrow lists several favorite out-of-context quotes. Fowler says, “Assistant.” Woodland replies, “I’ve been told I’m not allowed to use power tools,” then adds, “I took the wrapper off, so I’m definitely helping.” When Fowler says they are “starting with the tip,” Woodland asks, “Which one?” Later he says, “Where did it go?” Fowler mixes epoxy using the shaft itself and tells Woodland, “Oh, your lights out.” He then spends three minutes making fart noises with the air gun. Woodland observes, “It wasn’t straight,” and says, “I’ve seen ’em do this before.” Fowler adds, “We gotta close up the rear” and “That’s one way to do it.”

Morrow specifically recommends watching the moment at 9:30 more than once. It shows how a normal technical procedure becomes complete chaos. Woodland struggles to install the grip and eventually asks, “Is it working?” He then says, “You gotta do it. I’m done. What is wrong with this thing?” Afterward he jokes, “Yeah, that’s 190 ball speed, 325 yards down the middle right there,” before claiming, “Oh yeah, I did it all.”

Why more golf content benefits consumers

Morrow acknowledges that the golf media market can feel crowded, but says that challenge belongs to content creators, not viewers. Competition pushes them to find more engaging and entertaining ways to explain equipment. Those videos influence golfers’ interest in the sport, purchasing decisions and opinions about different parts of the game.

For equipment enthusiasts, the increase in video coverage is a clear positive. As manufacturers release more clubs, a larger range of explanations gives golfers more ways to understand what they are seeing. If players identify voices that fit their games and trust the content they watch, the information can help them understand their bags and potentially lower scores. Morrow also notes that Fully Equipped has fall product launches ahead, meaning the equipment-content cycle will continue in the coming months.